Marketing
Branding Strategy Development
What do you want your customers to think of when they think of your business? What do you promise your customer?
In this program, we will go through a series of exercises to help you understand your brand. We will think about it from both an internal and external perspective with a focus on what you do better than anyone else. We will create a brand strategy that will be the foundation of all your customer communication via your sales and marketing channels.
Value Proposition
The more you understand your customer, the more effectively you can communicate with them.
In this program, we will do a deep dive into your customers to develop marketing personas for each segment. Who are they? What's important to them? Who/what influences them? We review your products and services, highlighting the most important features that you would want to share about your business. Through this process, we will start to see areas that overlap which become the foundation of a clear and compelling value proposition.